BRAND & CONTENT MESSAGING
If you want clarity on what to share in content for your brand, or what messaging to lead on with your new website, this in-depth process creates a secure foundation of messaging that you can refer back to and developing organically.
It's a comprehensive journey into gathering and understanding the details of where your brand may be at from every angle. We'll create strategic marketing tools like brand purpose messaging, customer personas and positioning maps, to inform resourceful ways forward to resonate with ideal audiences and stand out in the market. We'll do a deep dive into three areas, documenting insights along the way...
CONNECT TO BRAND
Clarify your purpose, values, mission beyond making a profit.
CONNECT TO OTHERS
Meet your ideal audiences by speaking to their problems, in their words.
CONNECT IN CONTEXT
Stand out and add value whilst creating brand authority in your field.
CONNECT TO SELF AND OTHERS IN CONTEXT
This is the collaborative process where we synthesise information from multiple sources to uncover a foundation for your brand messaging and strategy. It's made up of strategic tools which can be used to guide all marketing, product, content decisions and briefings going forward
WHAT BUSINESS OWNERS SAY
"Working with Andrea for my brand messaging allowed me to get way more clarity than before about how I want to position my brand. Her support went beyond brand messaging, Andrea helped me get clear with myself about what is the core essence of my business and understand what are my next steps in reaching my ideal clients.
Using her amazing empathic listening skills, she provided me the space to find own authentic way in better understanding my niche."
Ana Maria, Personal Coach, Authentic Path.
WHAT YOU GET
✔️ Clarity on your messaging, inc. purpose, values, content themes and more
✔️ Opportunities identified for brand, market and product from research
✔️ Customer personas based on research conversations
✔️ Clarity on competitor messaging and offers, plus how your brand compares
✔️An audit of your current brand communications
✔️ A non-judgemental space to be seen and get resourceful to work with what you've got
✔️ Agile guidance along the process in a way that's adapted for your business
HOW THE BRAND MESSAGING STRATEGY PROCESS WORKS
Workshop 1 - Connect to self with purpose and core values
The workshop is 3 - 4 hours where we uncover your purpose and core values based on the process from Simon Sinek's Start with the Why, which is listed as being in the top 5 Ted talks.
There will be an hour of preparation work, plus you will need a few hours for following up with gathering feedback from your close people.
Workshop 2 - Purpose development review and draft brand messaging
This is a one hour follow up meeting to reflect on and experiment with the draft purpose statement.
This organic statement can stay with you as you develop yourself and your business offers throughout your life. You can refer back to this and check in with opportunities to see how they may be in alignment.
Workshop 3 - Connect to others with this ideal audiences workshop
In this 2 - 3 hour meeting we will scope out what information needs to be gathered from ideal audiences in research conversations. I'll share templates of information that is useful to know and we can prioritise based on your business needs. You will need to consider which former or current clients could be approached to be interviewed. Or if that may not be possible, we will define characteristics of the ideal audience to find people who can be interviewed.
Ideal audience research
I will complete this ideal audience research, typically working with 5 - 8 people to spot trends in 1 hour conversations.
Workshop 4 - Review of research outputs & connect to self and other with context
Research insights presentation & exploring marketplace context, naming key competitors and identifying where marketplace research may be needed
Competitor research
Following the briefing in the workshop, I will gather key messaging and offer information from competitors. This will inform a view of positioning your brand to stand out.
Final presentation - Brand messaging strategy update
This is where it all comes together! We will review all of the information gathered, the tools created and insights for brand, market and product development as part of your brand messaging strategy.
WHAT BUSINESS OWNERS SAY
"I've had resistance to doing brand strategy work in the past. It always seemed so dry and I wasn't interested in it. Instead I followed my intuition and got mixed results. But the way Andrea shared it - focussing on how we can create authentic human connections - made something click for me. I was able to get a fresh perspective, identify incorrect assumptions and clarify where I need more research. I feel energised moving forward where I had been stuck, thank you Andrea."
Joana, Sustainable Fashion Business Owner and Marketing Consultant
GET SUPPORT AND CLARITY FOR YOUR BUSINESS
SLEEP COACH MESSAGING & WEBSITE WRITING SAMPLE
WHAT BUSINESS OWNERS SAY
"Working with Andrea has been lovely. It’s been my first way to talk about these topics in a way that feels connected. This is down to who she is as a person, as well as how she brings her authentic relating skills into the process that could very well been dry when delivered by other people. Andrea has helped me to feet very much connected to myself and my customers throughout the process. I'm delighted with how this has been incorporated into the website."
Maša Nobilo, Sleep Coach and Founder, Restful Sleep.
CONSCIOUS FESTIVAL MESSAGING SAMPLE
WHAT MARKETING DIRECTORS SAY
"One of Andrea's especially memorable contributions was hosting a fun and deep workshop about the brand purpose for the whole team. Along with other research insights she gathered, she was able to use our feedback to create a unified message structure. This brought consistency in the content that she wrote for the website to resonate with audiences, as well as guiding content that has been created since.
I highly recommend Andrea for freelance brand messaging and content writing."
Dan Gibbon Walsh, Head of Marketing, Envirolution festival
IF YOU AREN'T READY FOR THE FULL PROCESS
BRAND CHECK-IN CALL
If you're doing a DIY job for now, and would like a space to be heard, ask questions, reflect, get clarity and brainstorm ideas, this is for you. In this hour, we can focus on a particular area of the process, or you can speak more generally about where you may be at and we can see what areas would be useful to focus on.
PURPOSE AND CORE VALUES WORKSHOP
If you'd like to start with some connection to yourself, working out your purpose beyond making a profit, this is the process where we harvest your core values and form a purpose statement.
You will need one hour for preparation tasks, then the workshop will be three to four hours long. After that you will need a couple of hours to gather feedback, then we meet for a final check-in call to complete the process.
HOW CAN I HELP YOU?
Thanks for reading about the brand messaging strategy process. The process is comprehensive in terms of understanding your brand from every angle, it can also be adapted as with the shorter services above. Plus you can get focussed support with specific planning and research tasks if that may be helpful. Get in touch if you have any questions.
