PORTFOLIO

Here are a selection of samples of my work in content marketing and writing. More are coming. If you have some content writing in mind that you don't see examples of here, feel free to get in touch and I can advise if I can help


Repurposing content

Blog article samples

Case study samples

Landing pages and websites

Brand messaging strategy


REPURPOSING CONTENT

BLOG ARTICLE ADAPTED INTO
SOCIAL MEDIA POSTS

Creating 4 social media posts from a 1700-word blog post (7 minute read). A mix of carousels and single posts offer insights from sleep coaching, practical tips for everyday life, myth busting, research findings and more to stay visible and spark conversations with audiences. See the posts and blog link here.

BLOG ARTICLES

COMMUNICATING BOUNDARIES

Blog article on boundaries from personal experience.

"Getting a content retainer from Andrea has been wonderful. Her briefing process is clear and easy to follow. Drafts rarely needs amends or additions and I am delighted with the articles she writes and the depth of research she provides to share helpful insights for well-being in different content formats. Andrea's work has been great for staying visible and sparking conversations."
Maša Nobilo, Coach and Founder of Restful Sleep.


CASE STUDIES

PERSONAL DEVELOPMENT - SLEEP SUCCESS STORIES

This case study shares an anonymised customer sleep success story. The client was interviewed with sensitivity, gathering their pain points and wins so others can see themselves in the story. The case study forms part of a series that were featured on service pages. As well as being shared with prospects as part of the onboarding journey.

B2B SAAS CLIENT CASE STUDY

This case study conveying the value of SaaS services in terms of practical benefits to the client. The client was interviewed to quantify the value added by the business, as well as clarifying details when approving the case study. The case study was shared across channels, sparked new conversations with prospects for the sales team.

"I had the pleasure of working with Andrea for several years. I always found her interested in new ideas, constructive and positive. She is a good listener and communicator giving others space to express their ideas while asking positive questions to help expand her knowledge. She makes sure she knows what she is talking about before suggesting changes.


She worked hard to enable her management and show them the need and benefits of marketing strategy. One of the results of this was a new web site for the company that highlighted their strengths and differentiated their business from the completion. The success of this is in no small part due to Andrea’s content writing skills, through which she was able to translate often complex technical information to easy to understand and engaging content.


I would warmly recommend her for any marketing strategy or content creation work where one need to develop the understanding of potential customers for complex topics."

Martin Hasenstrauch, Global Channel Marketing at Siemens Digital Industries Software.

LANDING PAGES AND WEBSITES

SLEEP COACHING LANDING PAGE

This landing page was created to showcase the prime one-to-one service, with extra care and attention to explain to sleep deprived audiences how they can get the quickest solution to their insomnia. Empathy and education has been balanced throughout, with calls to action, storytelling and featured testimonials

ONE ON ONE EMPATHIC SUPPORT LANDING PAGE

This page for empathic listening was created to explain a service similar to talking therapy. There are clear signposts for where to find out more information and take action.

BRAND MESSAGING STRATEGY

SLEEP COACH MESSAGING & WEBSITE WRITING

This project involved mapping out the brand messaging strategy and implementing that into the journey across the website.

CONSCIOUS FESTIVAL MESSAGING & WEBSITE WRITING

Repositioning the brand for the conscious festival, Envirolution, led to new collaborations with well-known conscious brands. As well as earning coverage in national magazines and getting recognition from government representatives.
Note: the website has had adjustments since the original work.


"Soon after taking on the role, Andrea’s focus turned to yearlong planning strategies, wider communications and collaborations. Before I knew it we had our mission statement, along with a year of themed events all nicely flowing and tying in to one another. We had a story.

 

Without knowing that’s what I needed, I had plans beyond the next events and it’s transformed the way the organisation operates.

 

Andrea is a pleasure to work with; her work is always turned around quickly and done with a smile. She shares our vision of injecting happiness into society and everything is approached from a positive angle. Using her own initiative, Andrea has created her own projects within our company and ran with them, leading to great achievements in terms of reaching new audiences. Whilst working flexibly, she has been a core member of our team."


Rebecca McCarthy, Morning Gloryville Manchester sober wellness rave.

OTHER BRANDS I HAVE DELIVERED MARKETING CAMPAIGNS FOR

Electrical ecommerce

Marketing
agency

B2B
SAAS

Fashion ecommerce

Financial
services

WANT CONTENT FOR YOUR BRAND?

COMMUNICATIONS WITH COMPASSION
© 2023 Compash.
Compash® registered trademark UK00003511177.